BRAND IDENTITY

Brand identity is the combined message transmitted via the brand name, logo, style and visuals.  It is the way in which a business wants to be perceived by customers.  Some of the important elements of your branding identity should include:

  • Logo

  • Tagline/slogan

  • Color scheme

  • Typeface styles

LOGO DEVELOPMENT

Your logo is the face of your business.  It is the beginning of your branding process and it is often your customer's first impression of your business.  A well designed logo conveys your company's purpose and personality. Things such as typography, color and imagery must all be considered when building your brand. ​

© 2019 SCHMIDT DESIGNS

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