Brand identity is the combined message transmitted via the brand name, logo, style and visuals. It is the way in which a business wants to be perceived by customers. Some of the important elements of your branding identity should include:
Your logo is the face of your business. It is the beginning of your branding process and it is often your customer's first impression of your business. A well designed logo conveys your company's purpose and personality. Things such as typography, color and imagery must all be considered when building your brand.